M Contributes to The American College Center for Ethics in Financial Services Report

M Financial President & CEO Russell Bundschuh joined a panel of industry executives and academics in January for The American College Center for Ethics in Financial Services’ 23rd Annual Forum on Ethical Leadership in Financial Services.

In July, the center released its 2024 Perspectives on Ethical Leadership report, which captures the panel’s robust discussions on the evolving topics of technology, artificial intelligence, and ethics in financial services.

The forum provided an opportunity for the candid exchange of ideas and perspectives on ethical matters facing today’s financial services industry, including:

• Opportunities and challenges in data privacy and ownership and the inherent limitations of data science and algorithms
• Strategies for integrating ethics into business operations in a rapidly evolving technological landscape
• The role of education, training, and governance within an organization’s AI integration process
• The increasing opportunities for data-informed decision-making, from data sources such as wearable devices to apps, and their impact on life insurance

“I greatly appreciated the opportunity to join my peers and academics to freely discuss the ethical issues surrounding the rapidly changing landscape of technology in financial services,” Bundschuh said. “The resulting report underscores the need for transparency, constructive dissent, and a strong ethical culture when integrating technology, especially AI, in organizational processes.”

To learn more about the American College Center For Ethics in Financial Services, please visit its website.

About M Financial Group

With more than 130 Member Firms across the United States and in the United Kingdom, M Financial Group is one of the nation’s leading financial services design and distribution companies. Since 1978, M Financial’s network of independent insurance and executive benefit firms has served the needs of high-net-worth individuals, corporate executives, successful entrepreneurs, and Fortune 1000 companies.

For more information, please contact Carrie Wanous, Sr. Manager, Content & Communications, at carrie.wanous@mfin.com or visit our website at mfin.com.

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